Founded in 1988, Altimar Artefatos Plásticos Ltda. began its activities in the toy market in 1995, producing and selling popular toys, packaged in plastic bags, mainly to serve the so-called single-price product market. In 2010, another company of the group, Brinquedos Zucatoys Ind. e Com. Ltda., began its activities, offering its line of products now packaged in lithographed boxes, allowing the customer to buy a toy as a gift, but maintaining the same focus on the consumer of popular products.